How We Build SEO Strategies That Work
Data First
We start by analyzing your current rankings, competitor positions, and keyword opportunities. Numbers tell us what's actually happening versus what we assume is happening.
Real Timelines
SEO takes months, not weeks. We lay out realistic expectations for when you'll see movement in rankings and what factors might speed things up or slow them down.
Clear Priorities
Not everything matters equally. We identify which technical fixes, content updates, and link opportunities will have the biggest impact on your specific situation.
Our Strategy Development Process
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1
Current State Audit
We examine your existing SEO setup: technical health, content structure, backlink profile, and current rankings. This baseline tells us what needs fixing versus what's already working.
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2
Keyword Research
We identify search terms your audience actually uses, considering search volume, competition level, and conversion potential. This shapes what content to create and optimize.
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3
Competitor Analysis
We analyze what competitors ranking above you are doing differently. Their backlinks, content depth, site structure, and technical setup all provide useful benchmarks.
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4
Implementation Roadmap
We organize recommended actions by priority and effort level, creating a phased plan that tackles quick wins first while building toward longer-term improvements.
What a Strategy Actually Includes
Different businesses need different approaches. Here's what we typically focus on depending on your starting point and goals.
Site Speed Optimization
Target load time for main pages. Faster sites rank better and convert better. We identify what's slowing you down.
Mobile Responsiveness
Google's mobile-first index means your mobile site is what gets ranked. We ensure it works properly across devices.
Crawl Efficiency
Target for important pages being crawled regularly. We fix issues preventing search engines from accessing your content.
Schema Implementation
Average number of schema types we implement. Structured data helps search engines understand your content better.
Building Content That Ranks
We map keywords to specific pages, identify content gaps where competitors rank but you don't, and plan new content around search intent. This means creating pages that answer what people are actually searching for.
We also audit existing content for optimization opportunities. Sometimes updating old pages works better than creating new ones. Word count targets, header structure, internal linking—all get documented in the strategy.
The plan includes topics, target keywords, content format recommendations, and priority order based on ranking difficulty and business value.
Target Link Velocity
Realistic monthly backlink acquisition goal for most sites. Too fast looks suspicious, too slow limits progress.
Authority Threshold
Minimum Novalixyrova authority we target for outreach. Quality matters more than quantity in link building.
Anchor Diversity
Target percentage of natural, varied anchor text. Over-optimization with exact match anchors can trigger penalties.
Outreach Success Rate
Typical response rate for quality outreach campaigns. Most prospects ignore you—it's a numbers game with persistence.